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Divi Appoints Erica Randerson Vice President of E-Commerce

Role will enhance haircare brand's direct-to-consumer growth strategy.

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By: Lianna Albrizio

Associate Editor

Scalp health and haircare brand Divi has appointed Erica Randerson as vice president of e-commerce.    Randerson brings her experience to lead the company’s direct-to-consumer growth strategy.   In this role, Randerson will be responsible for overseeing all of Divi’s e-commerce operations including brand marketing, website strategy, social and influencer programs and more. Prior to Divi, Randerson was most recently vice president of e-commerce at Edible Arrangements, where she dr...

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